To create digital objects that stand the test of time.
Mercedes-Benz’s history spans more than 130 years. During this time, collectors have engaged with and enjoyed all kinds of physical objects, from the vehicles themselves to model cars and memorabilia. Mercedes-Benz NXT aims to bring this collectibility to the digital realm.
About Mercedes-Benz NXT
Enabled by the emergence of blockchain technologies, we believe digital art and collectibles will play an increasingly significant role in our online experience. The formation of Mercedes-Benz NXT marks a long-term commitment to building a dedicated presence within the Web3 community and to blockchain-based digital objects. The scope spans all of the Mercedes-Benz brands and product portfolio.
Mapping the ecosystem
A global, diverse organization like Mercedes-Benz will naturally bring forth many different ideas when it comes to digital objects as well. However, we know that collectors value predictability – a way to anticipate future developments.
This is why we set out early to develop a framework that guides all activities.