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To create digital objects that stand the test of time.

Mercedes-Benz’s history spans more than 130 years. During this time, collectors have engaged with and enjoyed all kinds of physical objects, from the vehicles themselves to model cars and memorabilia. Mercedes-Benz NXT aims to bring this collectability to the digital realm.

About Mercedes-Benz NXT

Enabled by the emergence of blockchain technologies, we believe digital art and collectibles will play an increasingly significant role in our online experience. The formation of Mercedes-Benz NXT marks a long-term commitment to building a dedicated presence within the Web3 community and to blockchain-based digital objects. The scope spans all of the Mercedes-Benz brands and product portfolio.

Ecosystem

Map of the ecosystem

A global, diverse organization like Mercedes-Benz will naturally bring forth many different ideas when it comes to digital objects as well. However, we know that collectors value predictability – a way to anticipate future developments.

 

This is why we set out early to develop a framework that guides all activities.

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Core collections

Our core collections

Core collections are the top tier of Mercedes-Benz NXT's activities and are interrelated and build upon each other. They are part of a coherent story and launched directly under the Mercedes-Benz brand.

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Maschine

"Maschine" was created by renowned artist Harm van den Dorpel in collaboration with Fingerprints DAO and explores themes of motion, velocity, and perception. Find out more.

Mercedes-Benz NXT Eternities

Mercedes-Benz NXT Eternities are bestowed exclusively on a small number of selected Mercedes-Benz top customers and will be minted IRL at top-customer events to take them along on our journey. Find out more.

Mercedes-Benz NXT Icons

Mercedes-Benz NXT Icons are a celebration of Mercedes-Benz's design heritage. These collectibles were created by the Mercedes-Benz design team, headed by Chief Design Officer Gorden Wagener. Find out more.

Symbiosis

"Symbiosis" is AI artist Roope Rainisto's exploration of the relationship between humans and machines. Find out more.

Satellite project

Mercedes-Benz NXT Superdackel

Superdackel is an homage to the iconic nodding dog dashboard toy called “Wackeldackel” and was first introduced by Mercedes-Benz and Superplastic at CES 2023. In 2024, the pup was back as a digital collectible. 

 

There are four different scenes, 19 jacket colors and 19 shoe colors in the collection – resulting in 1,000 unique digital collectibles. The colors of Superdackel’s jacket and shoes refer to the car paints that are used in the Mercedes-Benz NXT Icons collection.
 

Core team

fellyo.eth

Felix

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maxorgel.eth

Max

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tedium.eth

Sebastian

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m3ta.eth

Timo

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