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To create digital objects that stand the test of time.

Mercedes-Benz’s history spans more than 130 years. During this time, collectors have engaged with and enjoyed all kinds of physical objects, from the vehicles themselves to model cars and memorabilia. Mercedes-Benz NXT aims to bring this collectability to the digital realm.

About Mercedes-Benz NXT

Enabled by the emergence of blockchain technologies, we believe digital art and collectibles will play an increasingly significant role in our online experience. The formation of Mercedes-Benz NXT marks a long-term commitment to building a dedicated presence within the Web3 community and to blockchain-based digital objects. The scope spans all of the Mercedes-Benz brands and product portfolio.


Map of the ecosystem

A global, diverse organization like Mercedes-Benz will naturally bring forth many different ideas when it comes to digital objects as well. However, we know that collectors value predictability – a way to anticipate future developments.


This is why we set out early to develop a framework that guides all activities.

Core collections

Our three core collections

Core collections are the top tier of Mercedes-Benz NXT's activities and are interrelated and build upon each other. They are part of a coherent story and launched directly under the Mercedes-Benz brand.


"Maschine" was created by renowned artist Harm van den Dorpel in collaboration with Fingerprints DAO and explores themes of motion, velocity, and perception. Find out more.

Mercedes-Benz NXT Eternities

Mercedes-Benz NXT Eternities are bestowed exclusively on a small number of selected Mercedes-Benz top customers and will be minted IRL at top-customer events to take them along on our journey. Find out more.

Mercedes-Benz NXT Icons

Mercedes-Benz NXT Icons are a celebration of Mercedes-Benz's design heritage. These collectibles were created by the Mercedes-Benz design team, headed by Chief Design Officer Gorden Wagener. Find out more.

Collector of "Maschine" or Mercedes-Benz NXT Eternities?

Satellite project

Mercedes-Benz NXT Superdackel

Superdackel is an homage to the iconic nodding dog dashboard toy called “Wackeldackel” and was first introduced by Mercedes-Benz and Superplastic at CES 2023. In 2024, the pup was back as a digital collectible. 


There are four different scenes, 19 jacket colors and 19 shoe colors in the collection – resulting in 1,000 unique digital collectibles. The colors of Superdackel’s jacket and shoes refer to the car paints that are used in the Mercedes-Benz NXT Icons collection.

Core team