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Core collection

Mercedes-Benz NXT Icons

Mercedes-Benz NXT Icons are a celebration of Mercedes-Benz's design heritage. They are here to make connections between the past, present, and future through a contemporary re-interpretation of Mercedes-Benz’s most notable designs for the digital age. They were created by the Mercedes-Benz design team, headed by Chief Design Officer Gorden Wagener. 


The story is told in seven eras, from the present to the beginnings of automotive history, with each era featuring selected iconic highlights.

From today to the beginning of automotive history

The seven eras showcase remarkable and iconic designs, which are often cultural artifacts. The names of the eras refer to specific, distinctive, and defining characteristics of Mercedes-Benz products during those respective times. 


This is the first time they will be available as digital objects and we have closely coordinated the selection with the Mercedes-Benz Museum and with experts from all areas and Mercedes-Benz brands. 

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The Story of Mercedes-Benz NXT Icons

A celebration of Mercedes-Benz's design heritage.

Traits in the collection

There are 62 traits in each era of Mercedes-Benz NXT Icons, including the six vehicles that are unique to that era. Learn more about the traits.




“The Era of Luxury”

Mercedes-Benz has always been known for its pioneering spirit, elegance, and value. Products that stand the test of time. Honoring the past, while always having a visionary eye toward the future. A clear emphasis on shaping culture. 


Recently, Mercedes-Benz has gone all-in with a whole range of luxury vehicles. For Mercedes-Benz, luxury means remaining true to tradition and yet constantly evolving. This also includes going beyond the physical and exploring the digital.


2000 – 2017


“The Era of Technology”

As a company founded by engineers, one core belief at Mercedes-Benz has always been that technology and innovation are fundamental for meaningful change. Between 2000 and 2017, as the world became more globalized and increasingly interconnected, Mercedes-Benz invested significantly in research and development. 


Resulting in the development of innovations and use of new technologies within the cars, this had a lasting impact on the automotive industry, amongst others in the fields of assistance systems, powertrains and connectivity solutions. After all, Mercedes-Benz has been at the forefront of transforming automobiles from their initial mode of transportation to “computers on wheels”.


The Era of Precision



The Era of Safety



The Era of Elegance



The Era of Performance



The Era of Pioneering