Mercedes-Benz has always been known for its pioneering spirit, elegance, and value. Products that stand the test of time. Honoring the past, while always having a visionary eye toward the future. A clear emphasis on shaping culture. 

Recently, Mercedes-Benz has gone all-in with a whole range of luxury vehicles. For Mercedes-Benz, luxury means remaining true to tradition and yet constantly evolving. This also includes going beyond the physical and exploring the digital.

As a company founded by engineers, one core belief at Mercedes-Benz has always been that technology and innovation are fundamental for meaningful change. Between 2000 and 2017, as the world became more globalized and increasingly interconnected, Mercedes-Benz invested significantly in research and development. 

Resulting in the development of innovations and use of new technologies within the cars, this had a lasting impact on the automotive industry, amongst others in the fields of assistance systems, powertrains and connectivity solutions. After all, Mercedes-Benz has been at the forefront of transforming automobiles from their initial mode of transportation to “computers on wheels”.