Core collection
From today to the beginning of automotive history
The seven eras showcase remarkable and iconic designs, which are often cultural artifacts. The names of the eras refer to specific, distinctive, and defining characteristics of Mercedes-Benz products during those respective times.
This is the first time they will be available as digital objects and we have closely coordinated the selection with the Mercedes-Benz Museum and with experts from all areas and Mercedes-Benz brands.
01
Current
“The Era of Luxury”
Mercedes-Benz has always been known for its pioneering spirit, elegance, and value. Products that stand the test of time. Honoring the past, while always having a visionary eye toward the future. A clear emphasis on shaping culture.
Recently, Mercedes-Benz has gone all-in with a whole range of luxury vehicles. For Mercedes-Benz, luxury means remaining true to tradition and yet constantly evolving. This also includes going beyond the physical and exploring the digital.
02
The Era of Technology
03
The Era of Precision
04
The Era of Safety
05
The Era of Elegance
06
The Era of Performance
07
The Era of Pioneering