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The Mercedes-Benz NXT ecosystem

A global, diverse organization like Mercedes-Benz will naturally bring forth many different ideas when it comes to digital objects. With these digital objects, we aim to explore a larger narrative but also not let that narrative limit us creatively. However, we know collectors value predictability – a way to anticipate future developments.

Three distinct categories of activities

To give clarity to collectors, we have devised a framework detailing the differences between Mercedes-Benz NXT blockchain activities and any others developed in partnership with or otherwise linked to Mercedes-Benz. This system consists of three distinct categories: core collections, satellite projects, and peripheral projects.

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Core collections

Interrelated & coherent

Core collections are planned, developed, and managed by the creative studio 0xNXT and launched directly under the Mercedes-Benz brand. These digital objects are part of a coherent story: interrelated projects that continue to build on each other.

 

Find out more about our core collections in this Twitter thread.

Our first core collection is called "Maschine" (Info / OpenSea / Rarible), our second core collection is Mercedes-Benz NXT Eternities (Info / OpenSea / Rarible) and the third one is Mercedes-Benz NXT Icons (Info / OpenSea / Rarible).

Driven by the journey

Core collections make up a coherent and ongoing story. When your digital object belongs to a core collection, it belongs to something built to last.

Run by collectors, for collectors

Mercedes-Benz NXT is run by a team made up of long-standing members of the Web3 and collector communities. 

Full transparency, always

Clear and open communication is a core principle of our strategy. That means transparency on scarcity, no stealth drops, and predictability for collectors.

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Satellite projects

One-time & stand-alone

Satellite projects are standalone activities with a smaller scope and often contrived in partnership with others. These one-time, unique ideas can express creativity more flexibly without having to worry about the consistency of the core collections. Satellite projects focus on fun and experimentation unhindered by long-term plans.

 

Mercedes-Benz NXT's first satellite project is called Mercedes-Benz NXT Superdackel (Info / OpenSea / Rarible).

Peripheral projects

Third-party & independent

Peripheral projects are third-party projects that make use of Mercedes-Benz trademarks, whether officially licensed or through fair use. These digital objects are created and distributed independently from Mercedes-Benz, but may sometimes be supported through communication.

The framework

This chart shows the relationship between individual activities and the three distinct categories at a glance.