To create digital objects that stand the test of time.
Mercedes-Benz’s history spans more than 130 years. During this time, collectors have engaged with and enjoyed all kinds of physical objects, from the vehicles themselves to model cars and memorabilia. Mercedes-Benz NXT aims to bring this collectability to the digital realm.
Collector of "Maschine" or Mercedes-Benz NXT Eternities?
Mapping the ecosystem
A global, diverse organization like Mercedes-Benz will naturally bring forth many different ideas when it comes to digital objects as well. However, we know that collectors value predictability – a way to anticipate future developments.
This is why we set out early to develop a framework that guides all activities.
"Maschine" was created by renowned artist Harm van den Dorpel in collaboration with Fingerprints DAO and explores themes of motion, velocity, and perception. Find out more.
Mercedes-Benz NXT Eternities
Mercedes-Benz NXT Eternities are bestowed exclusively on a small number of selected Mercedes-Benz top customers and will be minted IRL at top-customer events to take them along on our journey. Find out more.
Mercedes-Benz NXT Icons
Mercedes-Benz NXT Icons are a celebration of Mercedes-Benz's design heritage. These collectibles were created by the Mercedes-Benz design team, headed by Chief Design Officer Gorden Wagener. Find out more.